Leveraging AI to deliver relevant and precisely targeted content
How GenAI enhances the relevance and appeal of targeted content.
This customer story highlights how Dell PowerEdge servers power billions of engaging content recommendations on the web, enabling Taboola to: run AI inferencing and modeling while benefitting from:
- Lower costs
- Fewer space constraints
- Simplified management
Read the story for ideas on how Dell PowerEdge servers can drive results at your organization.
How does Taboola utilize AI?
Taboola uses AI, particularly generative AI, to deliver relevant and precisely targeted content recommendations. This technology allows them to provide up to 40 billion content recommendations each month to over 500 million unique users, enabling advertisers to effectively reach their target audiences.
What infrastructure supports Taboola's AI capabilities?
Taboola relies on Dell PowerEdge servers to provide the high-performance, scalable, and secure infrastructure necessary for running AI inferencing and model training. This setup allows them to manage over 10,000 servers across 10 global data centers with a small IT team.
What benefits does Taboola gain from its partnership with Dell?
The partnership with Dell Technologies enables Taboola to achieve a lower total cost of ownership and innovate more effectively. With Dell's support, Taboola can refine its AI inferencing processes, which leads to improved recommendations for users and better performance for advertisers.
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